At the heart of Nouha Cosmetics is Nouha Semmar, a Moroccan-American visionary whose story is as layered and radiant as the beauty she creates. Raised within the richness of Moroccan culture, she grew up surrounded by timeless beauty rituals and traditions where beauty was never just aesthetic — it was nourishing, natural, and deeply tied to well-being. From vibrant powders to plant-based tints, these traditions shaped her earliest understanding of makeup as a form of care.

Trained as a cosmetics chemist with a background in chemistry, Nouha carried this heritage into her professional journey. What she found, however, was a modern industry dominated by formulas heavy with synthetic additives — a sharp departure from the clean, skin-loving traditions she knew. Driven to reconcile the purity of the past with the innovation of today, she set out to create a brand that redefines beauty: luxurious, modern, and caring at its core.

That vision comes to life in the brand’s first and hero product, the Petal Promise Liquid Blush. Inspired by the natural Moroccan lip tints of her childhood, it is infused with natural tinting powders and enhanced with skincare benefits. More than makeup, it is a promise — to celebrate heritage, to honor innovation, and to create beauty that truly cares.